The Huda Beauty Dupe That’s a Quarter Of The Price
February 11, 2020
The first time I saw a photo of Huda Beauty’s The New Nude Eye Shadow Palette, I fell in love.
Real love at first sight. I mean, it looked perfect.
I LOVE Huda Beauty (I’ve previously blogged about the Power Bullet Matte Lipstick here) and desperately wanted this. That is, until I saw the price tag. And thus, as quickly as I fell in love I had to let that dream go.
But then, the other evening I was scrolling through Facebook and saw a targeted ad from Superbalist (that’s right, they sometimes work) for the W7 Socialite Palette. I had to take a second look because it looked awfully familiar…
I had never heard of the brand W7 before, so I first did some sleuthing to see whether they were legit, and whether it would be worth buying this (the phrase goedkoop is duurkoop came to mind). I found out that the answer seemed to be an emphatic ‘yes’ on both accounts.
The tipping point that convinced me to buy this? Price. The Huda Beauty New Nude Eye Shadow Palette is £56.00 (approximately R1,080.00) on Cult Beauty, while the W7 Socialite eyeshadow palette is R249 on Superbalist. I clicked “pay now” and then immediately stared out of my window waiting for the delivery person, cursing myself for not paying for same-day shipping.
My initial thoughts on receiving the palette was that packaging itself is nice – obviously for the price you’re not going to get the same as a high end brand – it’s lighter and not as pretty as the Huda one. But you do get a very cute double sided brush – a bigger fluffy blending side, and a short, flat side, which is very cute and handy.
The palette features a range of 18 pressed pigments of nudes in shades of super soft pinks, plums and coppers. It consists of 10 x creamy matte shades, 4 x duo-chrome shades, 2 x pressed glitter shades, 1 x shimmer shade, and 1 x concealer formula.
The shades are gorgeous and very pigmented. I was impressed at how silky smooth the mattes were as I swatched them on my arm, and at how powerfully pigmented the duo-chrome/shimmer shades were – I couldn’t wait to do a look after seeing them glide on. The glitter shades were interesting – I didn’t try them in my initial look, but I would apply some to bolster the shimmer shades, or you’ll need some glitter glue to really get them on. The concealer was exactly that – a creamy texture that allows you to do a cut crease without having to reach anywhere else.
All of the colours are in exactly the same place as their “inspiration”, so you can pretty much just follow any of the tutorials online for the New Nudes and follow them effortlessly, which is exactly what I did, and it worked really well.
The one complaint many people, including myself have about this palette is that the shades aren’t as dark as the Huda one. That being said, I don’t particularly mind that and I wouldn’t consider it a deal-breaker. I was blown away at how blendable the shades the colours are, and how easy it was to use, with minimal fall out. I tried the palette out by doing a a Valentine’s Day look (above and below) and I can see how this may become my favourite palette.
Besides being an amazing dupe of the Huda New Nudes Palette, W7′ also have a few other items that are amazing dupes of well-known, more expensive brands. For example: their Banana Dreams is a dupe of the infamous Ben Nye Banana Dreams, used by Kim Kardashian (see more here), or their On the Rocks Palette, which is dupe of the Anastasia Beverly Hills Subculture Palette (more here). Will definitely be trying more of their products.
Have you tried any of the W7 range? Let me know in the comments or via my social media!